{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate modern cinemas.
The largest jump-scare the cinema world has experienced in 2025? The comeback of horror as a dominant force at the UK box office.
As a style, it has remarkably surpassed earlier periods with a 22% year-on-year increase for the British and Irish cinemas: over £83 million this year, compared with £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a cinema revenue expert.
The top performers of the year – Weapons (£11.4 million), another hit film (£16.2 million), the latest Conjuring installment (£14.98 million) and 28 Years Later (£15.54 million) – have all stayed in the cinemas and in the audience's minds.
Even though much of the industry commentary centers on the standout quality of prominent auteurs, their successes indicate something changing between moviegoers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a head of acquisition.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from aesthetic quality, the ongoing appeal of horror movies this year suggests they are giving moviegoers something that’s much needed: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” explains a prominent scholar of horror film history.
Against a global headlines featuring war, border tensions, far-right movements, and environmental crises, ghosts, monsters, and mythical entities connect in new ways with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” states an actress from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars highlight the rise of European artistic movements after the the Great War and the chaotic atmosphere of the early Weimar Republic, with movies such as classic silent horror and the iconic vampire tale.
Subsequently came the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a historian.
“Thus, it mirrors widespread fears about migration.”
The specter of migration influenced the just-premiered folk horror a recent film title.
The filmmaker explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Arguably, the modern period of praised, culturally aware scary films began with a sharp parody debuted a year after a contentious political era.
It introduced a fresh generation of horror auteurs, including various prominent figures.
“Those years were remarkably vibrant,” comments a director whose movie about a deadly unborn child was one of the time's landmark films.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reconsideration of the overlooked scary films.
Recently, a nicke l venue opened in the capital, showing underground films such as a quirky horror title, The Fall of the House of Usher and the late-80s version of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the cinema founder, a straightforward answer to the algorithmic content churned out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to disrupt conventions.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an expert.
In addition to the re-emergence of the deranged genius archetype – with two adaptations of a classic novel imminent – he forecasts we will see scary movies in the near future addressing our modern concerns: about artificial intelligence control in the years ahead and “monstrous metaphors in power structures”.
In the interim, a religious-themed scare film a forthcoming title – which depicts the events of Mary and Joseph’s struggles after the messiah's arrival, and includes celebrated stars as the holy parents – is scheduled to debut soon, and will definitely create waves through the religious conservatives in the US.</